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Facebook is a social media website used by billions of people. It is primarily used for users to connect with one another across the globe. It can also be used as a very powerful tool for businesses to market their products/services. As you know, Facebook has a ton of information about all of its users as soon as they sign up; their age, gender, location, interests, etc. Businesses can use this information to their advantage and target to a specific market of their choice. This will not only avoid marketing to customers that are not interested, but will ultimately increase your consumer base significantly.

How exactly do businesses use Facebook?


We focus on Facebook Pages and Ads.



Facebook pages can allow you to market your business (with no cost associated with creating the page) and develop a better relationship with your customers. Posts/Contests/Engaging pictures are all actions you can take to strengthen your relationship with your clients as well as increase your overall consumer base. Additionally, prompt phrases allow you to get the viewers of the page to go to your website/main engagement and ultimately drive your business further.

Facebook pages also automatically come with Facebook analytics. You are able to track how many views, likes or even shares your page/post has received on a daily, weekly, monthly, etc. basis. If at any point, you wish to actively increase that amount; you are able to promote your page/post using Facebook’s promoting features. These features are NOT free, but they can definitely expand your reach by hundreds, thousands, or even millions depending on your marketing budget.


There’s over a billion users on Facebook now and there’s more than 900 million visits every single day (Stats provided by Facebook). What does this mean for businesses? When you run an Advertisement on Facebook, you can categorize your consumer base by location, age, gender, interests and more. By choosing a very specific target market and having such a large user base (900 million visits), you are able to expand the reach of your business drastically and establish more customer relationships. As opposed to marketing to a large group that has no interest in your product/service, you actually market to relevant consumers and get real results.


Facebook ads can market your business, your product/service and even bring more traffic to your main website. You are able to, either visually or through text, promote your business and let users know what your business is about. Just like on Facebook Pages, you can use prompt phrases to either get users back to your main website, to purchasing a product/service, to get email engagement, etc. It’s a simple, yet powerful tool to increase the reach of your business drastically.